EFFECTIVE INSTAGRAM STRATEGIES | Posting consistently and at the right time is one of the obvious strategies to boost Instagram sales. But posting photos every day of every week might be pushing the limit. Take a look at these 5 effective Instagram strategies for creative ways to boost sales.
Find the Best time for Effective Instagram Strategies
For effective Instagram strategies, you first have to identify the best time to post. According to an analysis from Later.com, the best time to post is around 6 am to 12 noon, and 9 pm to 10 pm on weekdays EST. Though these may serve as ideal guides, they may not be the best for you.
The best time to post must be personalized to your unique audience. You can monitor and track activity through Instagram Analytics, but there is also third-party software available to help you identify a more specific time.
Let Video Lead
Short-form video content is taking the lead when it comes to engagement. This kind of video content may have had its origins from the now-retired Vine, or the now-famous TikTok, but Instagram has taken notice of the power of these mini-videos.
Instagram’s new feature “Instagram Reels” allows business owners to create short, creative, and informative videos on Instagram. These videos can showcase their products, services, and even their unique business stories. Video Reels are short, easily shareable, and have the potential to go viral — which means more opportunities for people to discover your brand!
A Story a Day Keeps the Unfollowers Away
Stories can significantly improve brand visibility. You can directly interact with your audience, through Instagram Questions and Polls!
On top of that, IG stories are also discoverable, which means people who don’t follow you can still see your stories through Instagram’s algorithm. Stories are also gone within 24 hours, so you can post anything without “ruining your feed.” Share behind-the-scenes footage with your audience to see how a day-in-the-life of your business or your employees is like!
Authentic Captions
More and more businesses are investing in authentic storytelling. Not only does it resonate more with the audience, it also increases the relevance and value of your product to the consumer.
Authentic captions stray away from robotic and mechanical advertising that provides little value to your audience. The key thing about authenticity is that it’s offering your product without overselling.
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The market is saturated with products, advertisements, and an information overload. But what people really listen to are stories – out of all the businesses you could choose, why is this the most significant? Who are the people behind your products? What makes your brand distinct or special? What did you have to overcome to get here?
Shoppable posts
Instagram is a prime space to reach your e-commerce goals. 70% of shopping enthusiasts turn to Instagram for product discovery.
With Shoppable posts, you can tag your products in photos, videos, and stories. It’s a quick way to turn your post into an opportunity to shop.
Overall, Instagram is a great way to help people discover your business and products. Even if they won’t be followers today, they can bookmark your product for later!
