Instagram Engagement is perhaps one of the most powerful ways to indicate your Instagram’s performance. Is it working in your favor, or are you wasting time and resources on the wrong strategies? If you’re feeling “unengaged” (terrible pun, oops) with your Instagram campaign, read on how to improve it!
Master the Hashtag
Hashtags are a great way to keep track of information and increase Instagram engagement. Instagram gets around 8.95 million photos and videos shared on its platform on a daily basis! Using a hashtag allows you to categorize your content. It makes it easier to organize and sustain conversations with your niche.
When using hashtags, make sure to include only the most relevant in your post. You can include a mix of popular, niche-specific hashtags that your competitors and customers are already following. On the other hand, you can also create hashtags of your own especially if it’s to promote a contest, a launch, or promotions.
As a reminder, include your major hashtags in all posts! It makes it easier to access your posts that way.
Know your Instagram Stories Stickers
Instagram Stories are a great communication tool. You can share useful and fun content with your followers while also directly asking them to start conversations! Utilizing stickers for your story might just be the difference between an engaging story and a story without any views.
Use the question sticker for Ask Me Anything (AMA) promos. Openly invite your followers to ask you questions and respond with meaningful and useful answers! It’s a great way for your audience to know more about you and your brand. You can also ask questions to your followers, what they like, what they don’t like, what they’d like to see from you. A question sticker is an amazing tool for engagement, conversation, and customer feedback!
The countdown sticker is best used when you have an upcoming launch, sale, promotion, or a special announcement. Add it to your story and tell your followers to subscribe to the countdown. The subscribers will get instant reminders when the countdown is complete!
Don’t Cheap Out on Captions
We know that Instagram is more of a visual platform, however, more businesses are using Instagram captions to complement their visuals. This is a great way to provide more information and directly encourage engagement.
More than that, you can use the captions to reveal more about your brand personality. Sure you can add technical information related to your product or service, but you can also share some ups and downs of your business. You can tell them how a project came to be, why you wanted to start this business, or just pop in to say “hi, this is how our team’s been feeling!” People want to see a business’s “human” side too. It’s really comforting to know they’re not purchasing from empty-hearted corporate robots!
Those are 3 simple ways to increase Instagram Engagement!
Instagram engagement is a whole project on its own, but it’s a key investment to any modern business. If you’ve been thinking of stepping up your Instagram game, give Digital Offsider a message! We help growing businesses like you manage their Instagram content.