In today’s digital age, every business pushes out content in one form or another. However, not all contents are created equal. Some contents do not have any purpose (other than filler), and not adding value to businesses.
So if you’re looking to level up the content for your business, you’ve come to the right place. Here is our checklist, a guide to elevate the content of your business endeavors and help you reach your goals.
Grammar and style
This may seem basic and intuitive, but it bears repeating. Your content reflects your brand personality and ultimately your business. Whether it’s copy on your website, social media, press kits, and even e-mails—be impeccable with your grammar. Moreover, ensure that your tone and style are aligned with your brand personality. The last thing you want is for your article to look unpolished and rough around the edges.
Know who you’re talking to. Your content should always have its audience in mind. In fact, if you are not always thinking of your audience, your business is missing a huge opportunity to attract potential customers and retain those who are already interested. Therefore, your content—both written and visual—should cater to the interests of your target audience.
Short and sweet
Great content is concise content. You don’t need an elaborate TVC or targeted ads for it to be effective. That’s why TikToks and Instagram stories are such a hit: they don’t overstay their welcome. They’re short and sweet. Likewise, your copy shouldn’t contain an overload of information. You can send your message across more efficiently if your content is clear, simple, and straight to the point.
Give your audience a reason why they should care about you. Tell them why you do what you do and why you want them to be a part of it. Telling stories allows you to establish a relationship with others through a human connection. Don’t produce content for the sake of pushing it out.
Format, format, format
When it comes to copy, judge a book by its cover. No one wants to read huge walls of paragraphs. Break it down into smaller chunks that are easier to digest. Make use of headings and subheadings. Consider bullet points and numbered lists if the theme calls for it. Your audience’s reading experience should be as easy and as smooth as possible.
Give your readers a reason to be interested in your content. Appeal to their interests. Stay relevant and current. This is why understanding your audience is a key component of effective content writing. If you know who you’re talking to, it places you in a better position to cater to their interests.
Supplement your content with graphics and images. Visually appealing output performs better. That’s just fact. A word of caution: don’t overdo it. Be intentional with your visuals. Use them to enhance your content, not compensate for it.
A strong call to action
At the end of the day, your content serves a purpose. That purpose depends on your business goals. Is it better engagement? Is it visibility? Is it more sales? They should always be clear and visible in your content. Use concise and vibrant language such as “Learn More,” “Sale,” “Check it out!,” “Join Now,” etc.
Keywords & SEO optimization
If you want more mileage with your content, optimize them with keywords. It will help you reach more people by showing up on search engines. It drives more traffic to your website. And it helps you understand your audience better.