SEO managers are one of the most in-demand outsourced employees. They’re most valuable to small businesses that want to position themselves in the online marketplace, but bigger companies highly benefit from them as well. Here’s what you need to know about SEO managers and outsourcing them.
What are SEO managers?
An SEO manager’s primary goal is to raise brand awareness and increase sales by getting more traffic into your website and social media. This is a very technical and specialized skill that differentiates them from marketing managers or social media managers.
An SEO manager crafts and oversees your SEO strategy, creates technical audits, optimizes tags, and edits content for your website. They also monitor Google Search SEO trends and conduct a competitor analysis.
The SEO manager’s job is a complex and multi-layered one. Any business will benefit from finding the right expert to supervise their SEO strategies. So now, it becomes a question of whether you should outsource or stick to an in-house employee.
Why should I outsource my SEO manager?
We all know that hiring in-house would mean having full monitoring of our employees, and any control freak would want just that. However, SEO management is mostly an online task, and in-house employees require more resources to maintain.
You’d have to reshuffle and designate a whole space for your SEO manager just to work on a desk all day, and not to mention they’d cost you a lot more. If you are a small business or a mobile one, outsourcing is your best bet.
Additionally, if you outsource from an agency, chances are their SEO managers attend regular seminars and training on new SEO trends. SEO is a fast-changing discipline after all, and you want an organization of people working on it. When you hire one SEO manager from an agency, it’s already like hiring a whole team for research, strategy consultation and trends monitoring.
Considering? Here’s how to hire one.
There are many options for you to find the perfect SEO manager. Some of the most popular options are freelancers and hiring from an agency.
Of course, freelancers are everywhere and they’re easy to reach, they’re hell cheap too. But they’re more reliable for project-based hires. If you want someone to stick around for the long run, outsourcing from an agency might be your best bet. Because they come from an organization of people who do similar work, they’ll be more knowledgeable about SEO trends.
Additionally, you get more security and accountability with an agency, instead of hiring just one freelancer.
Digital Offsider actually offers this service! If you want to find out more or if you’re not sure you need an SEO manager or someone else, Digital Offsider is a message away! You can also check out our full list of services right here.